Service · 06
Training and workshops in SEO and GEO, in Arabic or English
In-house teams or open programmes. The frameworks I teach are the ones I use on client work — not a syllabus assembled from other people’s blog posts.
72 named engagements since 2012 · SEO Head at Eye Advertising · SEO & GEO instructor at Learn N’ Digital · Arabic and English
The approach
Taught by someone who still does the work
I teach the AI-Assisted SEO and GEO programme at Learn N’ Digital, and the Email Marketing module of their Full-Stack Digital Marketer track. I also run in-house sessions for marketing teams at client organisations.
The distinction that matters: I am running client engagements the same week I am teaching, so the material is what is working now rather than what worked when the course was written. When something I taught last quarter stops being true — and in this field it does — the session changes.
The other distinction is who it is for. Most SEO training assumes the room will implement. Half the rooms I teach will never touch a CMS; they brief agencies and approve work. That audience needs to know how to tell a good proposal from a bad one, which is a different session, and I run it as one.
Formats
Four formats
In-house technical SEO and GEO
Built around your stack, your site and your actual problems, using your own pages as the worked examples. Usually a full day or two half-days.
You get: a session tailored to your site, plus the worked examples as a reference afterwards
For teams who brief rather than build
For marketing leads and brand managers who commission SEO rather than implement it: how to read an audit, what to ask a proposal, and which promises are not deliverable.
You get: a briefing checklist and a proposal-evaluation framework your team keeps
Open programmes and multi-session courses
Longer formats delivered through training partners, currently the AI-Assisted SEO and GEO programme and the Email Marketing module at Learn N’ Digital.
You get: a structured multi-session programme with exercises between sessions
Conference talks, webinars and panels
On technical SEO, generative engine optimization, and what actually changes for search in Arabic-language markets.
You get: a talk built for your audience rather than a recycled deck
Content
What the sessions cover
- Why the order is SEO first and GEO second, and how to tell which layer a site is failing at
- Crawl, render and index diagnostics — reading the evidence rather than trusting a tool score
- Answer-first content structure, and why it differs from writing for rankings
- Entity clarity and schema, in terms a marketer can act on without a developer
- Arabic search behaviour and why translated keyword lists fail
- Measurement design: setting a baseline you can defend before the work starts
- Evaluating an SEO or GEO proposal — the questions that separate real work from a retainer
Questions
Training questions
Both, and the material genuinely changes between them — the Arabic sessions use Arabic search examples and Arabic prompt behaviour, not translated English case studies.
Yes, and it is one of the formats I run deliberately. Marketing leads who commission SEO need a different session from practitioners: how to read an audit, what to ask of a proposal, and which promises cannot be delivered.
Either. In-person works better for workshop formats where people work on their own site during the session; remote is fine for lecture-and-exercise formats and for teams spread across markets.
A full day, or two half-days, which most teams find easier to schedule. Multi-session programmes run over several weeks with exercises in between, which is where the learning actually sticks.
With in-house sessions, yes — and it is the main reason they work better than generic training. People engage with their own crawl data in a way they never engage with a case study about someone else.
Yes — conferences, webinars, panels and podcasts, in Arabic or English. Get in touch with the topic and the audience.
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